TWO:"And then, there was the trouble about the cows. They promised us one thousand, and they gave us not quite six hundred. And those—the Dawn and the Sky hear that what I tell you is true—and those were so old we could not use them."Landor was the first to find speech. In the harsh light of the pause he saw that it was foolish as well as useless to beg the issue. "Has Mrs. Landor told you that I found your letter to her on the body of the prospector, and delivered it to her?" The words were[Pg 201] sufficiently overbearing, but the manner was unendurable.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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